Wednesday, September 9, 2009

General Motors attempts to change its identity since bankruptcy


Posted by Peter Hill


Recently, General Motors has declared bankruptcy and received billions of dollars of government and tax payer money. Now that General Motors is slowly reviving itself since declaring bankruptcy, a few different ideas and solutions are being incorporated to turn the corporation around.
According to Fortune Magazine in an article titled “General Motor’s Second Chance,” General Motors is making efforts to reconstruct its past mistakes. General Motors is starting to change its strategy in ways it never has before in efforts to revamp its identity, out of bankruptcy. For example, General Motors is releasing new models that will not be available until 2012. In addition, first the first time, they are talking directly to their customers. (Taylor)
According to Time Magazine, an article written by Joseph Szczesny helps prove the point about General Motors trying to turn their company around. Despite General Motors Bankruptcy, the number of new car buyers willing to consider a General Motors vehicle has increased by six percent. (Szczesny)
The last way that General Motors is planning on protecting itself for when it improves its financial position, is by weighing options of what to do with empty factories. According to an article published by the USA Today, General Motors’ board is deciding whether they want to keep the operation, let it slide into bankruptcy protection, or sell it. (Associated Press)
General Motors is trying to persuade its customers that, post bankruptcy, it is a new company with a whole new attitude.


References:



1 comment:

  1. I hate the fact that GM only wanted to change their strategy when in bankruptcy. They should have been making cars that get better MPG a long time ago and relied on the fact that the government would bail them out due to the state of the economy.

    -Kenny

    ReplyDelete